Customer Reviews – Source of Market Intelligence

It is a well-known fact that when a customer is happy, they will tell at least three people. On the other hand, it has also been documented that if a consumer is dissatisfied they will tell FIFTEEN people. So what are they saying about you?In these days of social media, those numbers are sure to increase at least ten-fold and as they do, the question arises; how can you get more consumers working for you, fewer against? A great place to start is to concentrate on understanding customer satisfaction and to do that, you must create a remarkable customer experience, one they cannot wait to tell others about.Consumers want to be “wowed” and for that to happen you must exceed their expectations. However, to state the obvious, that is not always easy to do. Robert Stephens, the founder of Geek Squad, now a part of Best Buy, has said, “Advertising is the tax you pay for being unremarkable.” Mr. Stephens had a very small advertising budget when he formed his company so his marketing goals included finding inexpensive ways to be visually creative. He also realized that paid advertising is just a portion of a total marketing budget.

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A well-rounded marketing campaign usually includes several facets of promotion and discovering the right mix to be competitive and gain market share, is the key to success.Today, an increasing number of consumers are using one or more forms of social media to connect with friends and family. They are sharing EVERYTHING that goes on in their life. What an opportunity for brand awareness and product marketing! Future customers are forming opinions about you right now and you need to know what they are thinking, and of greater importance, what they are saying to others.The question is, how? The good news is the online world is saturated with consumer feedback regarding not only your products and stores, but those of your competitors as well. And the bad news? Well, until recently there has been so much information you could quickly become overwhelmed trying to make sense of it all. But not anymore.Amplified Analytics’ is a new generation market intelligence company whose objective is to provide you with the tools you need to understand how your customers see you. We review products using a common methodology of measuring their functionality, reliability and support reputations based on what your customers are saying. Our proprietary algorithms monitor and measure the difference between customer expectations and their actual experience with the product, a gap you need to understand.

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We live in a new world and along with everything else, how you market to consumers and what you need to know about what they think, has changed. Get ahead of the game (and your competitors as well) by harnessing the power of social networks. Sit at the same table your customers do to see what is being said about your products and stores. Understanding your consumer relationships will lead to higher market share and profits… your improved bottom line!