There are hopeful signs that in 2017 the economy could really take off. There are going to be customers with money to spend and looking for a place to spend it. Will your business appear at the top of the list when someone is searching for a business like yours? Is your website ready to deliver the leads your business needs?
Why SEO Matters to Your Business
SEO (search engine optimization) brings traffic to your website. When someone enters a particular keyword phrase, Google and the other search engines display a list of websites. Google ranks the websites based upon about 200 different factors and lists them in order. At the top of the list are those websites that Google feels supply the best answers to the search query. SEO techniques are used to optimize a website so that it ranks highly.
Why does search engine ranking matter so much? SEO has been called the lifeblood for an online business. Most people click on only the top listed websites. If your website isn’t among the top sites, business is going to your competitors.
4 Important Website Trends for 2017
1. “Denser” Content
Internet content tends to be short and meaningless or so long it doesn’t get read. The trend in 2017 is to address this issue with “denser” content. The goal is to pack more information into fewer words.
2. User Experience and Google’s AMP
Website users are demanding. Good enough won’t cut it. Google’s AMP is a new standard for internet content for mobile devices. It helps websites load very quickly, important because mobile visitors leave any website that doesn’t load in 3 minutes. AMP pages loaded 30 times faster than standard pages.
Navigation must be simple and intuitive. SEO will bring visitors to your site, but the user experience needs to keep them there.
4. Responsive Design
Responsive design is now a necessity, allowing a website to display and function perfectly on any mobile device. Google announced in 2015 that they prefer responsive design and began penalizing non-responsive websites. In 2017, Google intends to go further by indexing and ranking websites based upon how well they work on mobile devices.
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